Sock of The Day - Trend or Fad?

I wanna address this new trend that I've been seeing all over Instagram that people may call #Sockotic, #Socksoftheday, or even #Sockswag.  Everyone seems to be wearing a pair of crazy printed socks and posting them like everyday and I'm even starting to see them out in public.  Now, is this some type of movement or is it just some fad that'll be gone tomorrow?  I mean, even some designers are supporting it pretty tough.  HUF even came out with their PLANTLIFE socks and everyone is sporting them or showing off their new shipments.  Hmm, I wonder how long this will last. I guess Rob Kardashian may have been on to something. ;)